Product × Channel Intelligence
Operator-grade routing intelligence. We map which products fit which channels — and more importantly, which ones don't. Built from real distribution data, not market research.
Opportunity Score Rubric
DEMAND TREND
Is buyer demand growing, stable, or declining? 1 = declining, 5 = strong uptrend.
CHANNEL FIT
How well does this product category match available channel economics? 1 = poor fit, 5 = native fit.
SUPPLIER ACCESS
How accessible are quality suppliers? 1 = scarce/specialized, 5 = abundant and competitive.
Top Opportunities
View all products →Office Furniture
Standing Desk
Peak WFH demand has stabilized but remains strong. Highly competitive on Amazon — DTC and B2B corporate channels offer better economics.
Home & Garden
Planter Pot
Highly visual, lifestyle-driven category with exceptional TikTok Shop fit. Bundle strategy with soil or accessories significantly improves margin.
Space-Saving Furniture
Murphy Bed
Strong demand from urban renters and small-space buyers. Most suppliers fail at channel selection, not manufacturing.
Outdoor Living
Outdoor Storage Shed
High freight costs and complex logistics make most channels uneconomical. Wayfair and Walmart have better infrastructure for heavy/large outdoor products.
Channel Overview
Full channel intel →Amazon
Small-to-mid-size products under 50 lbs, high search volume categories, consumables with repeat purchase, branded items with strong reviews.
Wayfair
Furniture, large home décor, outdoor living, rugs, lighting. Large-item specialists. High-AOV products ($200+) in home categories.
Shopify DTC
Premium or branded products with a story to tell. High-AOV items where brand differentiation justifies direct purchase. Repeat-purchase categories.
TikTok Shop
Visual, lifestyle-driven products. Impulse-friendly price points ($15–$100). Beauty, home décor, kitchen gadgets, fashion accessories, planters, small gadgets.
Walmart Marketplace
Value-to-mid-range products, household essentials, outdoor and garden, automotive, sporting goods. Large-item categories where Walmart's freight infrastructure helps.
Need routing for your product?
Submit your product and we'll map the best channel path for your specific situation.